Delphi Health Group

  • SEO Manager

    Job Locations US-FL-Ft. Lauderdale
    Posted Date 4 months ago(3/5/2018 3:09 PM)
    ID
    2018-1237
    # of Openings
    1
    Category
    Marketing
  • Overview

    General Purpose of the Position

    Delphi Behavioral Health Group is looking for an experienced SEO Manager to help lead high impact organic search strategies for its brand and the network of facilities it operates, fulfilling agreed objectives and delivering against KPIs. From strategy development to technical analysis, content optimization to competitor monitoring; the SEO Manager must be dynamic, results-focused and provide authority within our vertical.

     

    This role is equal parts creative, technical and managerial, responsible for contributing heavily to strategic planning and execution on a campaign level plus involvement in the line of management with other team members across the department. There is an expectation that the SEO Manager will take the lead, along with other senior team members, to provide thought-leadership, best practice approach, innovation and guidance at a campaign and departmental level.

    Responsibilities

    Responsibilities

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    • Leading in the development of sophisticated SEO strategies addressing the objectives and KPIs created
    • Producing comprehensive technical SEO analysis of company websites/assets to facilitate the development of clear, actionable optimization roadmaps
    • Onsite content audits to identify how content should be optimized to perform better within the organic SERPs
    • Developing white-hat link earning and amplification strategies in partnership with the Outreach Manager, geared towards building brand awareness and authority across the web while strengthening organic ranking signals
    • Ensuring that audits, research and landscape investigations are properly utilized to deliver insight-driven strategies
    • Attending and providing input in key campaign meetings with senior management team
    • Working closely with junior team members in their delivery of tasks and providing them with the support they require
    • Identifying strategic opportunities and facilitating change in order to hit deadlines and expectations
    • Providing SEO training to internal team members when necessary

    Qualifications

    Required Education and Experience

    • BA/BS degree in related study
    • 4+ years of SEO & digital marketing experience, preferably in our industry
    • 1+ year of leadership experience

     

    Candidate Profile

    Essential Skills:

    • Proficient knowledge and application of leading industry software and tools, such as Google Analytics, Google Search Console, Google Tag Manager, Hotjar, A-hrefs, MOZ, SpyFu, Screaming Frog, etc.
    • User Interface (UI), User Experience (UX), and Conversion Optimization (CO)
    • Working knowledge in HTML, CC, JavaScript, and Wordpress
    • Results and value driven/focused
    • Organized and capable of managing multiple campaigns, tasks, and team members
    • Ability to work to deadlines and meet them
    • Self-motivated and able to work both individually and as part of a team
    • Progressive, on-the-spot, creative problem solver who demonstrates both technical and analytical skills

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